Youth Prevention & Guardian Program

We are committed to providing tomorrow's vaping solutions. We are developing and pioneering both technology and programs focused on empowering adult smokers through technology and design, ethically. We have Guardian Program in place to ensure we prevent underage use and take our responsibility seriously. If you wish to contact us about a youth prevention issue or find out more about our policies, please email

  • Guardian Program initiatives
  • RELX’s official websites and RELX ME App have age verification technology to make sure minors are not able to access and purchase RELX products online.
  • We market our products responsibly, following strict guidelines to have material directed toward adult smokers and not to youth audiences.
  • We exert our utmost to promote Guardian Program to make more positive influence.
  • We educate our commercial partners to follow Guardian Program.
  • We support effective legislation and regulation to prevent the purchase and use of our products by minors.
  • We have reseller terms that include monitoring and penalties for noncompliance with underage restrictions.
  • Our packaging includes a prominent nicotine label which reads "This product contains nicotine which is a highly addictive substance".
  • RELX products are not for non-smokers or anyone underage and will be controlled stringently to avoid misuse.
The RELX Team November 2019