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XU Wen

September 25, 2020


Xu Wen is RELX’s Manager of Visual Design. When he’s not designing and planning product launches, he enjoys travelling around the world with his friends.  

1. How would you explain your job in RELX?

I’m responsible for all the packaging design for our domestic products, including the planning, visual design and new product launches.

2. What’s your favourite part of being RELXer?

My favorite part of being a RELXer is the ability to work with colleagues who share a similar dream and passion for changing people’s lives.

3. What keeps you going?

Compared to when I was just joined the company, RELX has grown as a startup from roughly 50 people to about 700 today. Every leap RELX took made me more confident in completing our mission: to use excellent technology, product and science to provide a better alternative for 1 billion smokers around the world and become a brand the world can trust.

4. Why did you join RELX?

I was working in a design company before, but now I want to be an in-house designer. Also, RELX is a startup in a cutting-edge industry with great potential and with large space for me to grow.

5. What makes you most effective at work?

First of all, it’s the passion for what I do. Secondly, it’s the sense of tension and awareness towards the importance of every project.

6. What are your hobbies outside RELX?

Travelling. Only when I am on the road, can I really feel relaxed. I also like playing basketball.

7. If you were in a magazine or news article tomorrow, what would the headline title be?

“He Fell in Love with His Job and Creativity.”

8. What is the most interesting thing you have learned at RELX?

Before I joined RELX I was a designer responsible for design only. After I joined RELX, I was able to participate in the whole process, including early stage development, liaising with the factory and carrying out product launches.   


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